Lionel Messi Signs Multi-Year Deal to Promote ‘Fan Token’ Firm Socios

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One of soccer’s living legends is diving deeper into the world of crypto. Lionel Messi has actually signed an offer apparently worth $20 million to promote fan token platform Socios on the world’s phase.

The offer was made in fiat instead of cryptocurrencies, a representative verified with Decrypt.

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As a brand name ambassador, Messi will take part in numerous marketing and instructional projects. The initially project’s tagline is “be more,” and will be utilized to onboard users to the Socios platform.

“As worldwide brand name ambassador, Messi will promote our brand name and our item on a worldwide scale throughout a variety of various projects and channels, beginning with a television area that will be recorded next week for what will beSocios com’s first-ever television project,” the representative informed Decrypt.

Messi will likewise share Socios- associated material on numerous social networks channels with his fans.

“Socios.com exists to enhance the fan experience, to enable fans to ‘be more.’ I’m proud to join Socios.com’s mission to create a more connected and rewarding future for fans around the world,” stated Messi in a ready declaration.

Socios’ fan tokens are Ethereum- based cryptocurrencies connected to popular soccer groups. Paris Saint-Germain, the French group that Messi bets, presently has a Socios- based fan token under the ticker PSG. The PSG token is presently up approximately 1.3% over the previous 24 hours, according to CoinMarketCap.

Other groups on the platform consist of AS Roma, Arsenal, Manchester City, Barcelona, Juventus, A/C Milan, and numerous others.

What are Socios’ fan tokens?

Fan tokens are extremely comparable to governance tokens on the planet of decentralized financing (DeFi), with holders taking pleasure in opportunities such as special advantages and ballot rights.

Holders of fan tokens get extra VIP benefits connected to the particular groups, along with other kinds of promos. These tokens likewise provide holders the capability to vote on things like the intro music prior to kick-off or perhaps which jersey a group will use for matches.

On April 16, for example, holders of Arsenal’s AFC fan token will have the ability to vote on what the Gunners will use throughout their match versusSouthampton They can pick in between the group’s 3rd away jersey or its main away jersey.

PSG has actually likewise released 3 various surveys for its fans this season, letting PSG token holders vote on the style of the corner flag, the cover of PSG’s edition of the computer game Fifa 2022, and likewise the PSG’s Parc de Princes ring, stated the Socios representative.

The representative included that Messi’s function as Socios brand name ambassador is “not connected to the PSG fan token.”

Despite the assured development, nevertheless, regulators have actually not been as enthused about fan tokens as its promoters.

The UK’s Advertising Standards Authority (ASA) just recently prohibited ads promoting Arsenal’s fan token.

The ASA stated the adverts “trivialised financial investment in cryptoassets and benefited from customers’ lack of experience or credulity” and “stopped working to highlight the threat of the financial investment,” along with not making it clear that the ‘token’ was a crypto possession.”

The ads in concern have actually considering that been gotten rid of. All marketing products now consist of the “required disclaimers,” stated the Socios representative.

Editor’s note: This post has actually been upgraded at 10 am est on March 30, 2022, to consist of remarks from a Socios representative.

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