Ceesay: New Money typically describes a brand-new, innovative method of believing when it concerns creating individual earnings and, ideally, alpha. On the program we mostly concentrate on how performers are monetizing themselves be it through social networks, recommendation offers or investing. We created the expression ‘new money’ as a shorthand suggests to describe this brand-new point of view and eventually developed the program to bring awareness about in this manner of believing to both metropolitan and discovery audiences.