Tommy Hilfiger to Showcase Spring 2022 Collections and NFT Wearables at Decentraland’s Metaverse Fashion Week – Metaverse Bitcoin News


On Monday, Tommy Hilfiger has introduced the corporate is becoming a member of the inaugural Decentraland Metaverse Fashion Week from March twenty fourth to March twenty seventh, 2022. During the Metaverse Fashion Week, the American style design agency stated it can showcase its Spring 2022 collections and supply customers with a “digital retail platform” that options Tommy Hilfiger-crafted NFTs.

American Fashion Designer Tommy Hilfiger Is ‘Inspired by the Power of Digital Technology’

At the top of February, Decentraland, the digital blockchain metaverse, announced the challenge’s first Metaverse Fashion Week (MFW) would happen this 12 months. Additionally, Decentraland talked about that guests would see appearances by Dolce & Gabbana, Selfridges, Jacob & Co, Franck Muller, Garrett Leight, Cavalli, and The Fabricant. It was additionally famous on the time that the American style design agency Tommy Hilfiger can be in attendance. On March 21, Tommy Hilfiger defined that becoming a member of the Decentraland MFW represents the “brand’s focus on digital innovation and exploring new consumer channels.”

Tommy Hilfiger additional detailed that it partnered with Boson Portal, a metaverse market that provides a “virtual lifestyle and cultural playground located in Decentraland.” The announcement on Monday notes {that a} Tommy Hilfiger retailer might be situated inside Boson Portal. Interestingly, the objects from the Tommy Hilfiger retailer are bought as non-fungible token (NFT) property, however homeowners can redeem the NFTs for “physical products delivered straight to the customers’ door.”

“Consumers can teleport their avatar to the virtual store and shop a select range of limited-edition products from the Spring 2022 Tommy Hilfiger collection,” Boson Portal particulars. “Visitors will encounter floating 3D renders of signature styles, including the varsity jacket for men, the madras shirt for women and a unisex hoodie featuring the iconic Tommy Hilfiger logo.”

It’s not the primary time Tommy Hilfiger has dabbled in metaverse concepts as the corporate experimented with the software program supplier Obsess two years in the past and launched a Tommy Hilfiger digital retailer. Image by way of trendhunter.com printed on November 20, 2020.

The American clothier and the founding father of the corporate, Tommy Hilfiger, defined that when he created his firm he by no means thought that style occasions might be hosted nearly. “When I founded my namesake brand in 1985, I never imagined I’d see a time when fashion weeks would be held in a 3D, fully virtual world,” Tommy Hilfiger stated in an announcement despatched to Bitcoin.com News. Hilfiger added:

As we additional discover the metaverse and all it has to supply, I’m impressed by the facility of digital expertise and the alternatives it presents to have interaction with communities in fascinating, related methods.

The co-founder of Boson Protocol, Justin Banon, stated his agency appears to be like ahead to working with the long-lasting style model and Banon believes the transfer is throughout a “pivotal moment that will form the bedrock of the future within the fashion and technology industries.” In addition to the Boson Protocol metaverse market, the announcement additional notes that Tommy Hilfiger-brand Decentraland wearables will be capable to be obtained by way of the Decentraland market as nicely.

Tags on this story

Boson Protocol, Cavalli, Decentraland, Decentraland market, Decentraland Metaverse Fashion Week, Dolce & Gabbana, Franck Muller, Garrett Leight, Jacob & Co, Justin Banon, Metaverse Fashion Week, MFW, nft, NFT wearables, NFTs, NFTs Tommy Hilfiger, Non-fungible Token, Selfridges, Spring 2022 collections, The Fabricant, Tommy Hilfiger, Tommy Hilfiger Corporation, Tommy Hilfiger NFTs

What do you consider Tommy Hilfiger showcasing the corporate’s Spring 2022 collections and promoting NFT wearables in Decentraland? Let us know what you consider this topic within the feedback part under.

Jamie Redman

Jamie Redman is the News Lead at Bitcoin.com News and a monetary tech journalist residing in Florida. Redman has been an lively member of the cryptocurrency neighborhood since 2011. He has a ardour for Bitcoin, open-source code, and decentralized functions. Since September 2015, Redman has written greater than 5,000 articles for Bitcoin.com News concerning the disruptive protocols rising at this time.

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