Every day, hundreds of fintech and Web3 projects send out announcements. Most of them are ignored: they read like ads, promise “revolutions”, lack facts and land in inboxes of journalists who never cover the topic. Editors have learned to filter out hype. The announcements that get published are those with real news, verifiable facts and a clear reason why readers should care.
VADSTUDIO prepares PR and communication for fintech, blockchain and Web3 projects that have something real to say.
A press release journalists will read
- A headline with the news, not a slogan.
- The essentials in the first paragraph: who, what, when, why it matters.
- Facts, figures and quotes that can be checked.
- Company background, contacts and a media kit with logos and photos.
Choosing the right media
- A list of publications and journalists who actually cover your topic and region.
- Personalised pitches instead of mass mailings.
- Exclusive previews for key media where it makes sense.
- Clear labelling of any paid placements, as required by media and regulators.
Compliant messaging
Communication about financial products and digital assets is subject to advertising and consumer protection rules in many countries. Announcements describe what the product does and the risks involved; they don’t promise returns or price growth. This protects the project legally and makes it more credible to serious media and partners.
Owned channels
Every announcement also lives on the project’s own newsroom page, blog and social channels, optimised for search. This gives journalists and users one reliable source and keeps the news findable long after the publication date.
Launch communication
A launch needs more than one release: a timeline of teasers, the announcement, explainer content, interviews with the team and follow-up updates with real results. We plan the sequence so attention builds instead of fading after one day.
Spokespeople and expertise
Founders and experts who comment on industry topics become go-to sources for journalists. We help prepare positioning, key messages and commentary, so the team is quoted as an authority.
What we measure
Publications and their quality, referral traffic, branded search growth, mentions and sign-ups linked to announcements.
Why VADSTUDIO
The agency’s founder spent 11 years as an editor-in-chief and knows which releases journalists open and which they delete. The VADSTUDIO team handles distribution, owned channels and analytics.
Send a request or message us on WhatsApp — we will review your next announcement for free and suggest how to make it newsworthy.
